The Start-Up Spirits-Entrepreneurship, Intensity and Coordination

Fremont, California, October 23, 2000 - Jerry Shih and Jean Shih, two key founders of AMAX Engineering Corporation today receive an interview by Beijing TV for the HiTech Business Observer program. The 30-minute talk takes an in depth view into the theme of "How a couple starts their business from scratch?"

The story behind the successful partnership in marriage and business can be characterized by three words: Entrepreneurship, Intensity, and Coordination. Holding a master degree in Electronic Engineering and Business, Jerry and Jean could have led a rather comfortable life with their jobs back in the 70s. But they took a bold step to put their dream into practice when the opportunity and personal expertise were ripe. In 1979, their entrepreneurship planted the seed of success. Throughout their careers, drive and intensity have always been the defining factors behind the dream of leading AMAX Engineering Corporation to the forefront of today's IT industry. 50 to 60 working hours a week, consistently all year round, their devotion brings to the fruit of 300 employees, $200 million annual revenue and the figures are still growing. Of course, coordination as the spice for successful career and happy family has always been in place. Apart from sharing family duties, Jerry leads business development while Jean Shih heads the sales and marketing department. "We respect each other's specialty and not to step on the other party's toe. Other managerial executives also play key decision-making roles. It's the partnership that makes things happen in this company." expressed by Jean when being asked how to resolve conflicts.

In 1999, Mr. Jerry Shih made a pioneering proposal to establish CHINAnUSA.com-a business-to-business trading service provider that connects small-to-medium sized businesses in China and USA. Once again, the valuable proposition originates from entrepreneurship, intensity and coordination. But this time it's every staff, senior management executives from AMAX and new blood from CHINAnUSA.com alike, that infuses momentum to the company's growth.

About AMAX

AMAX Engineering Corporation was founded in Fremont, the heart of Silicon Valley, in 1979 as an international purchasing office for overseas firms in the electronic peripherals and systems industry. Later on, the company has defined a focused product line of PC peripherals, systems, and software sales to resellers. Having flourished in this marketplace, AMAX has branched out to have regional representation in L.A., Dallas, New Jersey, Atlanta, Illinois, and Vancouver Canada. AMAX plans to open more branch offices in the near future. Please visit www.amax.com to learn more about AMAX Engineering Corporation.

About CHINAnUSA.com

CHINAnUSA.com was founded in June 1999 under AskE Media, Inc. Headquartered in Fremont, California, the heart of Silicon Valley. CHINAnUSA.com facilitates an "evolving" international trade community by integrating online and offline services and solutions. CHINAnUSA.com's business model focuses on "connecting the supply and demand between China and USA". By providing a complete trading solution to the cross-border trade community between China and USA, we are simplifying the trading complexities. We strongly encourage partnership of all buyers and sellers working jointly to achieve significant reductions in the burdens and costs associated with inefficient trading practice. Information on CHINAnUSA.com and its services can be obtained at www.CHINAnUSA.com.